Short codes services in India Short codes are mobile numbers that are significantly shorter than regular mobile numbers (usually 5 digits) which are used for SMS, MMS and Interactive Voice Services. The idea behind short codes is to make them easy to remember.
For example: Indiatimes has the short code 5-8888 in India, while Star India has 5-7825 (i.e. 5-STAR on a keypad). Messages sent to a short code can be toll free or – in most cases – more expensive than a regular SMS.
Short codes are used for buying content, interacting with a help menu, voting on TV programmes, listening to mobile radio, and a host of other services. Telecom operators, VAS service providers and TV channels use Short Codes for generating revenue.